Section 1 of 3: About You & Your Use
Your name (required)
Your ageUnder 18 (you must be 18 or older to participate) 18-24 25–34 35–44 45–54 55+
What is your country of residence?
GenderMale Female Other / Prefer not to say
Which of the following best describes your current situation?I am a current nicotine pouch user I am a former nicotine pouch user I have never used nicotine pouches I’m considering using nicotine pouches to help me quit smoking
If you currently use nicotine pouches, how often do you use them?Daily Several times per week Occasionally
What motivated you to start using nicotine pouches? (Select all that apply)To quit or reduce smoking To avoid the health risks of smoking For convenience or discretion To manage nicotine use where smoking/vaping isn’t allowed Out of curiosity or recommendation from others Other (please specify)
If other, please specify
Before using nicotine pouches, which of the following did you use most often?Cigarettes Snus Vaping / e-cigarettes Heated tobacco None
How long have you been using nicotine pouches?Less than 3 months 3–12 months 1–2 years More than 2 years
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Section 2 of 3: Attitudes Toward Regulation
How important do you think it is for nicotine pouches to remain legally available for adults?5 - Extremely important 4 3 2 1 - Not important
What aspects of nicotine pouch regulation do you consider most important? (Select up to three)Product quality and safety standards Age restrictions and responsible retail practices Accurate labelling and consumer information Flavour availability and responsible marketing Taxation and price controls Other (please specify below)
If other above, please specify.
How concerned are you about the possibility of a ban or severe restriction on nicotine pouches in your country?5 - Extremely concerned 4 3 2 1 - Not concerned
If nicotine pouches were banned or severely restricted, what would you most likely do?Return to smoking Switch to another nicotine product (e.g., vape, snus) Attempt to buy pouches through unofficial sources Stop using nicotine altogether Not sure
In your view, how well do policymakers understand the role of nicotine pouches in harm reduction?1 - Not at all 2 3 4 5 - Very well
Do you believe nicotine pouches can help reduce smoking-related harm at a population level?Yes No
Which statement best reflects your view on nicotine regulation?Regulation should encourage harm reduction by allowing safer alternatives for adults. All nicotine products should be regulated equally, regardless of risk. Nicotine products should be banned altogether.
Would you support your government adopting harm reduction policies that recognise nicotine pouches as safer alternatives to smoking?Yes No
Would you support an industry-wide maximum strength limit on Nicotine Pouches of 20mg per pouch, do you agree with this proposal?Yes No
Would you support the implementation of strict labelling rules across EU and UK, that give clearer, more accurate and fully compliant consumer information, do you agree with this proposal?Yes No
We believe that all nicotine pouches and safer nicotine products should only be sold to 18+ adults, do you agree with this proposal?Yes No
What do you think is the most misunderstood aspect of nicotine pouches by policymakers or the public?
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